Business Architecture provides a clear view of how your organisation works and how its different parts fit together. It connects your strategy, customers, products and services, capabilities, processes, information, and people so that business decisions can be made with a better understanding of their wider impact.
In practical terms, Business Architecture helps answer questions such as: What capabilities do we need? Where are our inefficiencies? What should we improve first? And how do we make sure our investments support our business goals?