Search visibility and useful analytics belong together. We help identify barriers to discovery and establish measurements that connect website activity with the outcomes your organisation values.

What this can include

• Reviews of site structure, page metadata, and technical search issues.
• Content organisation around the questions your audience asks.
• Analytics setup and measurement of important user actions.
• Reporting that supports decisions about content and website improvements.

How we approach the work

We clarify your audience and objectives, review the current website, and prioritise improvements. Measurement is designed around meaningful actions, such as enquiries or completed journeys, rather than traffic figures alone.

What we work towards

A more discoverable website and a clearer view of performance. Search results depend on many factors; the focus is on practical improvements and evidence-informed decisions.